Architects’ wives will be familiar with Florence Broadhurst’s distinctive textile and wallpaper designs and patterns.
A talented musician, performer, landscape artist, interior designer and textile artist, Broadhurst toured asia and china in the 20s and set up her own business in Shanghai.
After running her own Academy of Performing Arts in Shanghai, the Broadhurst Academy, Florence reinvented herself in the 1930s in Bond Street, London as Madame Pellier, running a dress salon.
While architects may well be ambivalent about texture and textiles (feminine and ornamental elements that the modernist architect may deem unnecessary and distracting), architects’ wives will love the bold and distinctive patterns that are characteristic of Florence Broadhurst textile designs. In what must be considered one of the great marketing success stories of recent times, Signature Prints bought up the Florence Broadhurst Library (a collection of her designs and silk screens/patterns) a year after Broadhurst’s tragic death in 1977, and the company’s revitalization in the 1990s saw the selective release and marketing of Broadhurst designs.